STRATEGIC INSIGHTS FOR SUPERIOR OUTCOMES.

Our global, multidisciplinary teams with backgrounds in
research & consulting have helped businesses like yours
navigate through uncharted territory toward sustainable
business growth.

Ducker’s high client retention rate translates into the strong value our team delivers to each
client—and every project.No matter where your business is right now, growth is
somewhere just over the horizon.

While your vision may be clear, defining the optimal segments and opportunities
for growth – and the shortest path to them – requires
strategy. A practical road map to greater success. In order
to draw a practical map, you need to know the territory.
The Ducker team knows your territory, and can help you
achieve greater outcomes.

Ducker knows the intelligence requirements for business decisions and how it differs
from basic data. We apply meaningful analytics to
discover opportunity.

RESEARCH GUIDES YOU TO OPPORTUNITY.

Integrate customer voice and your competencies into unique selling propositions and competitive positions

Identify optimal market matrix and segment portfolio alignment for success

Profile and customer pursuit/conversion strategies among target segments

Develop a strategy and action plan to help you compete

Create actionable frameworks for growth through share gain

Improve supply chain performance and optimize price management

DUCKER DRAWS FROM A NUMBER OF METHODOLOGIES FOR DATA OPTIMIZATION.

  • Qualitative Research: In-depth Interviews (IDIs); ethnographic field observation; intercepts/mystery shopper; dyad, triad and focus groups; experiential product clinics; competitive intelligence; interactive media; blogging; journaling; communities and organic analysis; text analytics
  • Quantitative Research: High-volume telephone IDIs; customer communities; quantified product testing clinics; technical respondent polling; monthly/quarterly tracking programs
  • Online Communities: Professionally managed; accessed through multiple platforms; real-time resources; scalable and customizable

Evaluating market conditions. Helping you make calculated choices that lead to better outcomes. That’s what Ducker does.

DUCKER STARTS WITH RESEARCH.

MARKET RESEARCH

  • Definition, landscape assessment and segmentation
  • Opportunity mapping and value chain profile
  • Channel, supply chain and route-to-market analysis
  • SWOT analysis of market (size, potential for growth, drivers, etc.)
  • Market/segment attractiveness, feasibility to serve
  • Forecasting, market drivers and key performance indicators
  • KPI and opportunity tracking programs

COMPETITOR RESEARCH

  • Audit of competitor positioning, strengths and weaknesses
  • Examination of competitor offerings and fit to customer/segment needs
  • Pricing, margin and rebate benchmarks
  • Quality and performance tracking of competition by product line
  • Customer experience performance and views of competition
  • Methods and opportunities to help you develop competitive advantages

CUSTOMER RESEARCH

  • Customer segmentation and prioritization
  • Customer needs and value driver analysis
  • Advanced customer analytics linking external data to sales and profit performance
  • Defining the ultimate customer experience for your product and service
  • Customer acquisition maintenance strategies
  • Customer value and performance tracking programs
  • Product innovation testing and adoption planning
  • Brand value definition and tracking

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