If you’ve shopped for a new car in the past couple of years, you have probably noticed empty showrooms, rising MSRPs, long waiting list, an unusual absence of rebates, and occasional dealer markups. Supply chain disruption, chip shortage, and inflations are pushing vehicle prices to historical high.

According to Edmunds.com, the new vehicle average selling price in 2022 is estimated to reach 47k USD, 10.9% higher than 2021 which was already 8.8% higher over the 2019 average price. Apparently, besides the factor that the demand and supply are imbalanced, OEMs have been all in to secure the pricing power to enhance their margins while revenues were going down due to the declining volumes. Read more by downloading the white paper below.

Download Pricing Power & Margin Strategies White Paper Here

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