Customer Research & Segmentation
Achieving effective insight into your customers requires more than demographic comparisons or predicting future behavior based on past actions. To truly understand your customers, you need to obtain comprehensive insight into their shifting desires and demands. Behavior is important — but understanding the meaning behind behavior provides crucial context to bolster your decision-making. Proper customer segmentation connects your business to customers, providing an edge over your competition and supporting optimal strategies to engage, connect, and win with your customers.
Discover what matters to your customers.
The experienced market research consultants at Ducker Carlisle help you supercharge your customer-centricity through global Voice of Customer (VoC) programs, technology-enabled research communities, robust segmentation, and persona development. Equipped with this knowledge, you are better prepared to meet your customers where they are — and ready to serve them wherever they go.
Qualitative Research
- In-depth Interviews (IDIs)
- Ethnographic field observation
- Intercepts/mystery shoppers
- Dyad, triad, and focus groups
- Experiential product clinics
- Competitive intelligence
- Interactive media: blogging, journaling, communities, and organic analysis
- Text analytics
Quantitative Research
- High-volume telephone IDIs
- Online customer insights communities
- Quantified product testing clinics
- Technical respondent polling
- Monthly/quarterly tracking programs
- Online customer research panels/digital surveys
Market Intelligence
Gain a deeper understanding of your industry’s dynamics to uncover emerging opportunities and protect against avoidable pitfalls. Industry-specific market intelligence from seasoned consultants reveals the true nature of the playing field before making a big investment or changing your business strategy.
Increase your decision-making confidence.
Leverage proprietary market data delivered by advisors with decades of industry experience to define the best path forward for your business. Our research consultants help technically-oriented companies quantify, forecast, and analyze markets and market share opportunities to advance growth. Innovative data-gathering techniques and rigorous analysis from our seasoned experts help you reduce risk, address challenges more effectively, and bring new products to market faster.
Market Intelligence & Strategy Offerings
- Market prioritization
- Market opportunity assessment
- Growth forecasts and predictive analytics
- Scenario planning
- Custom market/industry monitoring
- Channel assessment
- Product development
- Competitive analysis and benchmarking
- Pricing analytics
Online Market Research Communities
Imagine achieving unprecedented access to what your clients are really feeling and thinking. How would you amend your offerings to serve them better? How might you position yourself against competitors? Online communities from Ducker Carlisle deliver an added dimension that complements traditional research activities, allowing you to dig deeper into the drivers affecting your customers’ impressions, decisions, and behavior.
Obtain in-depth customer feedback you can use.
We help you leverage the power and potential of today’s connectivity tools to maintain an ongoing conversation with customers and engage with them in real-time. Our online market research communities directly connect you to influencers, customers, and industry participants. Their first-hand experience and immediate stake in your sector produce an unmatched perspective on your company, your competitors, and the industry at large. Support from our experienced analysts transforms your clients’ thought-provoking insights into practical, actionable strategies to guide your decision-making.
Professionally Managed Online Communities
- Access through multiple platforms
- Real-time respondent and client access
- Scalable across countries and languages
- Customizable to your business objectives
Data Analytics
The volume of available industry-specific data has exploded over the previous decade, resulting in a meteoric upward trajectory in data collection, aggregation, and storage capabilities delivered by today’s technologies. Yet, although data-driven decision-making is a priority for most businesses, many organizations cannot make sense of the information they collect. Meaningful insights are buried under an ever-growing avalanche of data points.
Base business decisions on facts.
We help you clarify the message the data is trying to communicate. Revealing answers to complex business questions requires a careful approach to collecting the right data, protecting its integrity, and ensuring its consistency.
From surfacing trends in raw data to revealing correlations and causal relationships, we help you translate information into action with clear visualizations and useful reports. Comparing historical data against current industry changes reveals an expanded perspective to support better-informed predictions. We employ innovative tools such as multivariate data analysis, enabling you to evaluate multiple factors in a scenario to increase your confidence in your decision-making.
New Product Innovation
Without continuous improvement and new product innovation, it’s only a matter of time before your organization starts to fall behind more nimble, responsive competitors. But focusing on the wrong aspects of product development drains valuable resources that impede your time-to-market. Getting ahead of the competition requires knowing where to focus – and why – so you can direct attention toward innovation that influences your customers.
Improve your ROI on R&D.
Develop products that fill gaps in the marketplace by identifying your customers’ unmet needs, uncovering strengths and weaknesses of competing products, and zeroing in on price sensitivity. Industry-specific market research, customer segmentation, and market intelligence from Ducker Carlisle help you connect every R&D dollar spent to new features and functionality that elevate your products above your competition.
Offerings to Support Your Innovation
- Quantitative product testing clinics
- Technical respondent polling
- Online market research communities
- Penetration models and price sensitivity
Brand Loyalty
Increased marketplace choice, uncompromising customer demands, and a growing number of industry disruptors require today’s businesses to strengthen brand loyalty or face a difficult upward battle against customer attrition. Brand loyalty is about more than providing your customers with a quality product or service – it’s about behaving in a way that connects with customers better than your competitors. This means reflecting their values, anticipating their needs, and inspiring their improvement through engagement with your organization. Done right, you’ll lock in a position that shuts out competitors and keeps customers coming back.
Build long-lasting relationships.
We help you strengthen relationships by understanding who your customers are and how your organization fits into their lives. We provide actionable insights that can transform your brand’s purpose and identity to optimize equity and improve brand value. Increased brand loyalty translates directly into stronger balance sheets, higher valuation, and a secure marketplace position that future-proofs your organization.
Why Ducker Carlisle
Bring Certainty to Your Decisions. Improve Your Outcomes.
Leverage our uncompromising pursuit of knowledge to drive growth. Our rigorous approach helps you thoroughly understand markets, customers and competitors, uncovering essential intelligence that leads to new ideas and better decisions.
case study
A leading heavy equipment manufacturer believed the quality of their product line was far superior to their competition. However, they struggled to quantify the value associated with this quality differential from their customer’s perspective. See how we helped uncover how quality impacts overall product perception for multiple product types across global markets.
Let’s Talk
With decades of experience in global consulting, strategy, and M&A support services in key industry sectors, we know what it takes to grow a business. Connect with us to discuss your goals.
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