Powerful Tools. Decades of Expertise.

Our global, multidisciplinary teams with backgrounds in research & consulting have helped businesses like yours navigate through uncharted territory toward sustainable business growth. Ducker’s high client retention rate translates into the strong value our team delivers to each client—and every project
No matter where your business is right now, growth is somewhere just over the horizon. While your vision may be clear, defining the optimal segments and opportunities for growth – and the shortest path to them – requires strategy.
In order to draw a practical map, you need to know the territory. The Ducker team knows your territory, and can help you achieve greater outcomes. Ducker knows the intelligence requirements for business decisions and how it differs from basic data. We apply meaningful analytics to discover opportunity.


A Comprehensive Game Plan to Win Your Market.

Ducker brings our expertise to you—to validate or expand early hypotheses to address growth or risk. Then we work toward a rapid implementation that delivers impressive outcomes and faster commercial results. Its proprietary market intelligence, tailor-made market research and proven methodology developed by an expansive base of leading researchers and analytical minds.
Imagine having the best data delivered by an advisor with decades of industry experience who can engage with you in processing and defining the best path forward for your business.

Primary Research

Customer Experience

Digital/Channel Analysis

Market Size & Segmentation

Product & Service Innovation

Competitive Intelligence

Research & Insights


Key themes studied within the transportation sub-segment of automotive OE and material supply include testing and simulation, equipment and services, NVH solutions and materials, and tooling supply and services.


Sub-segments covered within the Automotive Aftermarket have included performance/ enthusiast products, accessories and channels, traditional offerings, fleet tracking and advanced communications.


The unexpected market dynamics which have plagued 2020 have created considerable challenges for forecasting the revenue potential within the Heavy Equipment industry.

Qualitative Research

In-depth Interviews (IDIs); ethnographic field observation; intercepts/mystery shopper; dyad, triad and focus groups; experiential product clinics; competitive intelligence; interactive media; blogging; journaling; communities and organic analysis; text analytics

Quantitative Research

Companies across the full spectrum of industry, from machinery and equipment High-volume telephone IDIs; customer communities; quantified product testing clinics; technical respondent polling; monthly/quarterly tracking programs

Online B2B Communities

Professionally managed; accessed through multiple platforms; real-time resources; scalable and customizable

Digitally, we are all more connected than ever. Ducker leverages that connectivity to help you achieve your business outcomes through customized online communities.

Ducker online communities give you the opportunity to engage with clients and specifiers to gain real insights in real time. Using these innovative, immersive tools, you can maintain an ongoing conversation with your customers and get in-depth feedback you can use.

All forms of research, conducted correctly, offer insights that can help lead you to your business goals. Online communities deliver an added dimension that complements traditional research activities.

Discover what General Managers, Fleet Managers, Technical Managers and Operations Managers already know—Ducker’s online communities are an incredible source of consumer insight.

Meet Our Team

Joanne Ulnick

Managing Principal

Phillipe Bourrat

Managing Principal and EU President

Jamie Bender

Managing Principal

Dan Snider

Managing Director

Jochen Kemnitz

Managing Principal

Ravi Yalagach